About The Lawn IQ
Real turf science made simple, with no guesswork and no gimmicks.
Our story
We've seen thousands of lawns fail, mostly for the same few reasons. We started The Lawn IQ so you can build a lawn that's healthy and stays that way.
We're a small family business, and turf farming is what this family has done for nearly forty years, seventeen of them Hugo's own. Between us we've worked on thousands of lawns across Australia, from home backyards to professional sports fields. We've seen what works and what doesn't, and we want everyone to have that knowledge.
Hugo Struss founded The Lawn IQ and writes the guides on this site. More about Hugo
The problem we solve
Most lawn problems come down to the same few things: the wrong products, the wrong timing, or no plan at all. People spend time and money trying to fix them and still don't get the lawn they're after. We built The Lawn IQ to put real turf science behind every step, in plain terms and without gimmicks.
How we help
Personalised plans
You tell us about your lawn: what turf you have, how much sun it gets and where you live. We build your plan from that.
Expert knowledge
You'll know what to use, when to use it and why it works, and you only pay for what you need. Every product and step has been tested by people who do this every day.
Full support
Everything is delivered to your door when your lawn needs it, and if you have a question, you can ask us.
Join our community
We're also building a community of people who like to do things properly. Our guides, videos and support are there to help you learn as you go and get good results.
For us it comes down to pride and family, and the feeling of walking barefoot across a lawn you built yourself.